Newton increased their response rate by +156% just by making this super simple change… (you can apply it today) Karthik Suroju – an email marketer at Newton shared an epic, super simple growth hack that boosted their email response rate by +156%. Here’s the only thing they changed… They stopped sending HTML emails. Instead, they […]
Kaplan A/B tested different positioning of the same story to different journalists. He sent 2 different headlines to 100 media outlets: #1. 5 Simple Ways to Finally Stop Texting and Driving #2. How to Convince Your Kids to Never Text and Drive Again The conversion rate was 350% higher for #2. Looks like people care […]